As a generalist, Isaac knew he needed to shorten the hours spent on research to improve productivity so he explored various company intelligence platforms. To his dismay, most of them focused on North American and European markets. Moreover, sales support was poor presumably due to time zone differences, so Isaac did not even get a response after submitting sales inquiries to a few of the vendors. On the other hand, those that had local data coverage were often traditional business directories that were either limited in capabilities or outdated in the information provided, hardly options that Isaac could rely on to competently carry out his duty. Everything changed when he stumbled upon The Grid, drawn by The Grid’s hyperlocalization value proposition.

“Considering my market focus, The Grid’s data depth immediately stood out,” Isaac shared. The Grid’s filter is one of the features used the most by Isaac as it allows him to discover companies quickly and generate comprehensive lists of relevant targets for his clients based on different criteria, thereby reducing overall search costs. He would often use the keyword function to help him search for companies that carried specific products and profiles. Features like The Grid’s recommendations of lookalike companies and readily available contact information were an added bonus. He could build a shortlist efficiently and engage the prospects instantly. To top it off, he had strong assurance that the data quality was solid. “I’ve peace of mind that the companies in The Grid are legitimate as registry data is one of the main data sources”.